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Dave Ratner


For more than 4 decades, Dave Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave’s Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. He also sits on the Retail Advertising and Marketing Association Board of Directors, the only small business owner representing the independent retailer alongside the VPs of Marketing for Home Depot, Walgreens, and Target. As he puts it, “It’s all these big dogs — and me!”

Dave has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry.

Despite a myriad of top competitors, Dave built a business with fanatical customer loyalty and employees who have been with him forever. He is known for creative and cost-effective marketing strategies that have allowed him to compete with large national chain stores and win.

He’s a working retailer, with 150 employees, who deals with customers on a daily basis. He is “one of you”:

  Understanding the challenges of finding, hiring, and keeping quality employees.

  Understanding the challenges of marketing on a tiny budget.

  Understanding the how hard it is to make your store “the chosen one.”

  Understanding the challenges of implementing the great ideas the because you are the “fire chief”.

Dave is passionate about sharing his strategies with small business and retail owners and managers.

Dave Ratner received the Silver Award from the National Retail Federation and was named to the Massachusetts Retail Hall of Fame.



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