Tom joined The Future Laboratory in 2005 and is now a Senior Partner there. The Future Laboratory is one of Europe’s leading trends, brand and futures consultancies. He frequently speaks at conferences worldwide on subjects such as the future of e-commerce, retail, luxury, marketing and branding.
Since joining The Future Laboratory, Tom has been tracking consumer trends and helping brands to anticipate the future. He has a particular passion for the emotional connection people form with brands, products, retailers and services, and for assessing how brands can better resonate with consumers.
Prior to working with The Future Laboratory, Tom cofounded Sense Worldwide, where he remained for six years, focusing his trend insights on strategic projects for the likes of MTV, IDEO, Nokia, Hewlett- Packard and SC Johnson.
Previously, he has taught fashion textile students at the University of Brighton how to identify and use trend insights in their designs, and is also on the assessment board for the Fashion Futures degree at the University of East London.
A popular speaker, in demand around the world as a keynote on topics including trends in marketing, fashion, retailing, e-commerce and branding.